Educational Sessions

Enhance Your Presence on the Internet

(Presented By Speaker: Sheryl Woods)
This session will provide a general overview of marketing opportunities available through the internet. Attendees will gain a clear understanding on how to establish and grow their online presence thru Google, Yahoo, Bing, Ask and Social Media platforms such as Twitter and Facebook. During the session we will go over the different ways to participate in search marketing such as pay-per-click and search engine optimization. Conversion strategies will also be discussed so that businesses can turn visitors who come through search marketing channels into customers or prospective leads..

EntreLeadership *Keynote*

(Presented By Speaker: Chris LoCurto)



Chris LoCurto is the VP of Live Events for Dave Ramsey. He has seen The Total Money Makeover LIVE! event, a concert-like show on personal finances, grow in attendance from 1,600 to 11,000. His team of event coordinators, marketers and sales staff has more than tripled during that time. He has also helped to develop and launch the highly successful Wealth Coach Live, EntreLeadership 1-Day and EntreLeadership Master Series events.

Have you ever wondered why one team member asks so many questions, while another seems to ask none? Or why one person is so sensitive, while another is too blunt? Understanding the personalities of your team and how to communicate with them is the number-one way to immediately impact the success of your business. Personality profiling is the universal language of behavior. Join with Chris as he explains how to understand the unique characteristics of each individual on your team.

In addition to making sense of the uniqueness of your team, Chris will break down the 10 specific steps needed to make the best decision every time. Fear will get you killed—think of the indecisive squirrel in the road who becomes road kill. A great man once said, "Indecision is the greatest thief of opportunity." Listen as Chris explains the right way to “make the call."

Ethical Auto Recycling

(Presented By Speaker: Andy Latham)
Technical advances in motor vehicles are making the repair of them much harder and raising costs. This has the potential to increase instances of fraud and sub-standard repair – issues that can seriously harm the reputation of the auto recycling industry. How can the global auto recycling industry continue to improve standards, consumer protection and eradicate fraud, whilst keeping costs as low as possible?

Find Your Success Plan: Business Planning

(Presented By Speaker: Bill Stevens)
Planning for success is the first step to achieving. Do you find yourself wanting to have a plan but never finding the time to create it? We must break this cycle and begin to look at the path we want to take for the future. This session will discuss the components of a complete business plan as well as how to get it accomplished. We will discuss the key components to your plan including budgeting and operational initiative planning and how to tie them together.

International Auto Recycling

(Presented By Speaker: Steve Fletcher)
Auto Recycling has always been a global phenomenon, but it is increasingly important that auto recyclers truly begin to interact with one another to share success, prevent failures from replicating in other markets, and keeping up with the manufacturers, shredders and metal recyclers who do meet on a global basis. Hear about the market successes and challenges arising out of the USA's #1 trading partner - Canada, and the second largest recycler group within ARA. We will also cover the highlights from the recent (September 2010) International Auto Recycling Roundtable on Auto Recycling in Quebec City, Canada and other global initiatives relevant to auto recyclers everywhere.

Intro to I-CAR Recycled Parts Related Training

(Presented By Speaker: Shawn Collins)
TBA.

Mixing Salvage with Legislation & Life Blood of Industry; Wrecked & Junk Cars

(Presented By Speaker: Government Affairs and Salvage Acquisition Committee)
TBA.

Motivating Employees Using Common Sense

(Presented By Speaker: John Graci)
Motivating Employees Using Common Sense John Graci
Motivational speaker John Graci sends the message loud and clear: Leaders have the power to help employees feel good when they come to work, but they also have that same power to make employees feel miserable.

John's unique ability to look at the leader/employee relationship in no-nonsense terms allows him to coach managers through the process of changing their employees' attitudes and performance as they apply the kind of techniques that will help them:

  • Involve employees in change
  • Accept different value systems
  • Practice constant and open communication
  • Challenge others to grow and develop

John's advice has helped leaders at all levels fully understand the amount of power they possess in motivating employees to work harder, faster, and smarter. Whether you manage in a production, service or office environment, union or non-union, Graci's realistic scenarios and anecdotes will encourage all managers to rethink their leadership style.

New ARA Endorsed Insurance Program

(Presented By Speaker: Bill Velin)
Become a better buyer by becoming more informed on about your facility's insurance policy. ARA and Wells Fargo Insurance Services are now One Team and Twice as strong. Everything you need to know about purchasing insurance coverage will be outlined during this session in which Wells Fargo representative Bill Velin will explore the in's and out's of insurance for professional automotive recyclers.

Insurance Discussion Topics Include :

  • General Liability
  • Excess/umbrella liability
  • Property
  • Auto
  • Workers' compensation
  • Employee benefits
  • Fleet
  • Life

Whether you already have insurance coverage or are looking for a new policy - you will gain a wealth of information and insight that will give you the knowledge and resources that you need for a successful and protected business - whatever the future may bring.

NO Customer Left Behind (Self-Service Operations)

(Presented By Speaker: JC Cahill)
This session will teach you to maximize every self service opportunity for sales and car purchasing, along with increasing customer satisfaction and sell through.

Storm Water Compliance in Today’s Changing Regulatory Environment

(Presented By Speaker: Mike James)
Texas, New Mexico, Virginia, Florida and more are changing the way they regulate the auto recyclers. Environmental compliance is being tied to salvage licenses and to other requirements the recycler must have to be in business. Compliance with these changing regulations is still easily manageable for the largest and the smallest of recyclers. This discussion will present a number of clear and concise tools for use by the recycler to be in compliance.

Supercharge Your Sales

(Presented By Speaker: Bill Stevens)
We are always looking to get more productivity from our sales staff but how can we make a sustainable improvement? Sales management is the most cost effective way to get more from the inventory and calls we already have. This session will provide you with information on how to improve your sales with proven sales management techniques. Items covered will include phone metrics, goal setting, motivation and effective sales leadership.

Sure-Fire Techniques for Selling OEM Recycled Products

((Presented By Speaker: ARAU Boot Camp)
Competition is fiercer than ever in today’s marketplace. There are too many products and services available and buyers are constantly being replaced. Competition is getting smarter; customers are informed and mis-informed at the same time. It’s harder to reach decision makers and technology too often replaces face-to-face with customers. If you’ve grown tired of the same sales messages and techniques, prepare for a truly transforming experience.

The 21st Century Recycler

(Presented By Speaker: Jim Counts)
In the ever changing marketplace and with the new technology coming so rapidly we need to be preparing for what is coming our way. We already see drastic changes in the way we buy and sell parts. In the near future we will need less buyers and salespeople and more of our efforts will be directed toward part preparation and delivery. We will be discussing these and other changes and how recycles need to be prepared to take advantage of them to increase profits at the same time we provide better service to our customers.

What’s it Worth and How do I Plan for my Kids or Someone Else to Have It?

(Presented By Speaker: Ron Sturgeon)
Become informed on how to value your recycling operation, how to prepare for a sale or transfer, considerations surrounding kids and succession planning from a financial as well as family perspective. Ron has dealt with and helped resolve many such issues in planning, and understands many of the family, financial, cash flow and tax considerations, and has also helped a number of clients selling out to others.

Your e-Bay Store

(Presented By Speaker: Shannon Nordstrom & Craig Halverson)
e-Bay Journey. Some ideas have been great and some expensive attempts have been "put on the shelf". They will share some of the key points that they feel are important to be successful on-line. While they don't have it all figured out, and many things are evolving, they are happy to share what they can, to help you make decisions about your on-line involvement.

Auto Recycling Market Dynamics & Industry Tools

(Presented By Speaker: Brian Jewell)
Explore the market dynamics of the auto recycling industry! Delve into auto recycling in relation to the aftermarket industry, explore existing markets, analyze key industry metrics and breakdown the competitive climate – all with the intent of finding new customers, improving the experience of your existing customers and understanding the tools needed to make it happen.

Locator Internet business manager, Brian Jewell, will breakdown industry metrics, market segments, existing customers, competitors, key industry partnership, new markets and customers, current roadblocks, solutions and tools.

Customer Love: 10 Steps to Building Kickass Customer Service

(Presented By Speaker: ARAU Boot Camp)
The 3 R’s of Customer Love: 1) Customer is Revenue; 2) Customer is Referrals; and 3) Customer is Reality. How to deliver “customer hugs” and over-the-top customer service.



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